About Birmingham

Doing the right thing, at the right time.

The Lioce Group and The Stewart Organization have worked together for many years bringing unprecedented customer service to the Huntsville, AL and Birmingham, AL communities. They assisted each other with common customers, exchanging best practices, and most importantly shared the same core values. The founder of The Stewart Organization, Walter Stewart, became an advisor, mentor, and a friend to Nick Lioce. This relationship established many similarities between the two companies, most notably the remarkable way both companies cared for their employees and customers. The number one priority for both companies was doing the right thing for their employees and customers even if it was not the most profitable thing for the Company. To prove this, both companies established a detailed list of customer guarantees that included the famous 90-minute service response time, replacement guarantees, and more. These similarities are what drove Lioce and Stewart to becoming industry leaders and the two largest independent dealers in Alabama.

The Stewart Organization sold to a competitive equipment manufacturer in late 2014. For several years, Stewart’s new parent Company allowed Stewart to keep the culture of service that it nurtured for 30+ years. But in 2019, they began to implement many changes as part of an overall organizational restructuring that was aimed at reducing costs. These changes could not help but disturb the culture of service that once defined Stewart.

The time is now for Lioce to enter the Birmingham market. Many of the legacy Stewart employees who take pride in providing an unparalleled level of customer service have become available, preferring to work with a local, independently owned company where the primary focus is on the customer rather than the shareholder. A hole has been left in the Birmingham market. Lioce has partnered with these Legacy Stewart employees and is bringing customer service back to Birmingham to fill it.